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President's Bio



Barbara Bruce-Ross, President & CEO

The B.Witching Bath Company, a family-owned business founded in 1969 as a boutique manufacturer of personal care products. Since reviving the company, Barbara has been instrumental in its transformation, expanding its reach and influence within the Indie Beauty industry.

In 2001, Barbara, along with other founding family members, reorganized the company while maintaining a steadfast commitment to creating wholesome, effective bath and beauty products. By 2003, Barbara assumed the role of President and CEO, taking on greater responsibility for the company’s daily operations. Under her leadership, B.Witching Bath Co. has flourished, becoming a leader in the Indie Beauty space.

Barbara now oversees the full range of company operations, including its retail stores, wholesale sales, internet sales, product development, branding, marketing, and advertising. Under her guidance, the company’s portfolio has grown to include award-winning products like One-hundred Roses, Rocky Mountain Sky, Spa Tonic, and the Kitchen & Garden Soap Collection. In 1999, she launched the locally popular Hometown Candles collection, which grew in response to customer demand. Most recently, in 2023, Barbara expanded the company’s offerings by launching Noble Lantern Candles, a whimsical candle collection that adds another dimension to B.Witching Bath’s product range.

Before joining B.Witching Bath, Barbara had a twenty year career in finance at a New York-based financial institution, experience she credits with helping her develop the drive, strategic insight and decision-making skills that have contributed to the company’s success. As a finance expert she hosted a daily market commentary show on radio station WGHT. Barbara is an alumna of Fairleigh Dickinson University and Columbia University.

A native of the metro New York area, Barbara now resides in Wyckoff, NJ, with her family. She is passionate about supporting community initiatives and has served on the boards of various charities, political action committees, and women's business groups. Barbara has been featured in media outlets such as The Huffington Post, Today Show, The Record, CNBC.com, Forbes.com, and Fox Business News. She is available for commentary and appearances on topics including the Indie Cosmetics industry, bath and body formulations, work-life balance, small business growth, and retailing trends.

Barbara’s leadership, vision, and entrepreneurial spirit continue to drive The B.Witching Bath Company to new heights, making it an influential force in the bath and beauty market.



Awards & Distinctions:
Green Business Award - Sustainable New Jersey & Hawthorne Environmental Commission
NY Now Best New Product Award - Natural & Organic
House Beautiful Magazine Category: Best for the Bath - Natural Honey Bar Soap
Coastal Living Magazine Best of the Zest - Lemon Zest Body Lotion
NYIGF Extracts Best New Product Awards Category: Best Natural /Organic Product 2nd Place - Organic Muscle Rub
Self Magazine - Healthy Beauty Awards Category: Best Bath Soak Winner - One-hundred Roses Bubble Bath
NYIGF Extracts Best New Product Awards Category: Best Natural/Organic Product Winner - Organic Shaving Jelly
Fitness Magazine - Beauty Awards Category: Best Bath Soak Third Place - Coconut Milk Bubble Bath
House Beautiful Magazine Category: Best for the Kitchen - Heirloom Tomato Kitchen & Garden Soap
House Beautiful.com - Category: Best New Product for the Kitchen - Rosemary Kitchen & Garden Soap

Barbara currently holds membership in these business organizations:
Cosmetic Executive Women CEW
National Association of Women Business Owners NAWBO
Independent Cosmetic Manufactures Association ICMA
Wyckoff, NJ Chamber of Commerce
Ridgewood, NJ Chamber of Commerce
Hawthorne, NJ Chamber of Commerce

My Journey on the Camino de Santiago - Yellow Arrows of Life's Journey




Recent Media Features and Mentions:
Daily Voice, Feb 2016, Ridgewood's B.Witching Bath Finds Home in Larger Space
HAPPI Magazine Video Interview May 2014: What's Brewing at B.Witching Bath Co.
Guidepost: Angels On Earth March/April 2013 Making Gram's Dream Come True
Bella NYC Magazine B.Witching Holiday November 2012
Bergen Health & Life Magazine April 2012, Family Magic
Huffington Post/AOL March 2012, Her Grandmother's Dying Wish Changed Her Life
Gift Shop Magazine Winter 2012, Rinse and Repeat: Why Bath And Body Products Always Clean Up Well
Modesto Bee WorkWise January 2012, Global Awareness Flows To And From Customers
Gift Shop Magazine February 2011, Top Chef Contestant Helps Launch New Soap Collection
Happi August 2011, ExTracts Expands Organics And Personal Care
NJ Record June 2010, Making Magic From An Old Family Recipe

For more information about the B.Witching Bath Company we suggest reviewing the following links:
About B.Witching
Awards and Distinctions and Extra Tidbits
Formulation Policy
B.Witching Celebrity Fan Club
B.Witching In The News

Barbara Bruce-Ross, President & CEO
B.Witching Bath Co.
E-mail: [email protected]

barbara bruce sigrist
barbara sigrist wyckoff nj
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